How to request reviews on Amazon
Purpose/Goal
This document ensures consistency and clarity across the team, helping to streamline the process and maintain compliance with Amazon’s policies. It serves as a training tool for new employees and enhances brand reputation by promoting positive customer engagement. By following a structured approach, this SOP helps build stronger relationships with customers and drives more effective review requests.
Resources Needed
Amazon Seller Central - Europe and US marketplaces
Knowledge Base
[Video link] - where can they go to learn more? YouTube? Video from Amazon Course?
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Attach Loom Video of SOP Being Done
[Video]
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How to request review in Amazon
Every three days, reviews from buyers have to be requested on Amazon.
Step by step process:
Open Automated Recent Reviews file.
Go to the Review Request sheet.
See the date to request in column A.
If the current date is the same as the date indicated in column A, log in to Amazon seller central.
Select Germany in the marketplace field.
Go to Manage orders under the Orders menu.
Select Custom Date range in this drop down menu.
Enter From and To date based on column C-D in the Review Request sheet of Automated Recent Reviews file.
Source:
Destination
Click on Request reviews on all pages. Note that this button does not show if the Seller Tools Chrome extension is not enabled.
Wait until the process is completed. A panel below the Seller Tools buttons will show the status of the process.Once completed the status will show “Finished!”
In process:
Completed:
Repeat steps 5-10 but select the United States as the marketplace.
Go back to the Automated Recent Reviews file and tick the box of the date just completed.
Drag down the entries of the last row when needed to automatically copy and populate columns A-E.
If the requested review date falls on a weekend, the review request may be sent on Friday. Please avoid sending review requests any earlier to ensure customers have enough time to use the product.
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