Creating Social Media Promotion

Creating Social Media Promotion

Purpose/Goal

You can create social media promo codes to offer a percentage discount to customers on eligible products and share it with the customers through social media and influencer marketing content. Use this promotion type to create more targeted promotions, where you control, how it's marketed and how the customers redeem it.

Once you create a social media promo code, you will receive a URL for each promotion that is a unique marketing page and displays eligible products promotion details.

Resources Needed

• Seller Central

• Customer Service Representative

• Lightning Deal Tracker

Knowledge Base

• https://www.loom.com/embed/8fbb84dd9ce74296815a38abdb7b4a9f

• https://www.youtube.com/watch?v=LLLF5-bFAm4

Attach Loom Video of SOP Being Done

• https://www.loom.com/embed/8fbb84dd9ce74296815a38abdb7b4a9f

1. In Seller Central, go to Advertising > Promotions > Create a promotion > Social Media Promo Code.

2. Follow the on-screen instructions.

3. Once the promotion has started, open the marketing page URL.

4. Share this URL with customers on social media or your marketing channel of choice. As a best practice, communicate ‘limited time only’ or ‘while supplies last’ to notify your customers that the deal may sell out.

• Check the link on Amazon live page, and try to check out the product or add it to the cart to check the total amount.

• Logged promo performance here Social Media Promo Tracker